For years specialty retailers have looked at barbecue grills and the related products as a significant source for sales and revenue. Some retailers have been very successful while others have not been able to reach their goals. Industry veteran and trainer Jerry Isenhour will discuss how the folks who reach success are able to achieve their goals. He will be reviewing the common mistakes encountered by dealers who have tried but never realized the sales envisioned or promised. Many people now view barbecue products as a poor sales category for the business model. Jerry will bring the secrets to you. Prepare to take a serious look at your own business model. Many times a change of the message is a part of the winning formula. Join us as we delve into the secrets of successful barbecue sales and how you can use these in your own business model.