Most smaller businesses cannot compete by offering the greatest assortment or the lowest price, which means that they must compete by offering the best service. It is easy to talk about delivering service using great-sounding words but, as anyone who has ever tried to deliver good service knows, the “talk” is much easier than the “walk.” Drawing from the best practices in retail and other industries, Ted Topping will show you how to improve the total customer experience you offer – and then deliver it consistently.