This course will teach you how to be more DIRECT and cost effective in your direct marketing efforts. Learn about targeting the best prospect/customer, how to get their attention and build relationships that will result in better qualified leads. Our goal is to empower participants to incorporate these marketing best practices in their busy routines consistently while learning the value of investing in their marketing. We will also share tips and suggestions that have been successful for other HPBA members, including co-op, events, social marketing and networking.