One of the best ways to sell grills is to host cooking classes in your store. During a cooking demonstration, you have the opportunity to highlight the grill’s versatility, discuss food preparation and, in the end, have them taste the delicious food. Sounds simple, but Dennis Clay knows how to do all of this on a small budget and small staff, and get the press to write about it.

Participants will learn:
• How to host cooking classes with only a few employees
• How to set up the class including invitations, seating, food prep and more
• How to advertise, market, attract the press and keep the customers coming back