A website is one of the most powerful tools that your store can have. In this course, learn why you need a website, how to create a website that will drive customers to your store, and the other business tools and marketing concepts available when you maximize this essential marketing tool. Participants will learn: Why EVERY retailer needs a website How to create a simple but effective flow for your website How to create the “look” that brings in the clientele you want How to raise your website’s profile on search engines using simple but effective tricks of the trade to dominate your local market as the local expert.