This round-table discussion, facilitated by consultant and author Ted Topping, will build on the successful marketing roundtables he led at HPBExpos in Atlanta and Orlando. Ted will kick-start the discussion with some proven ideas from the newly revised Professional Service is Profitable guide. Then, unlike a workshop or presentation, this session will become a unique opportunity for you to share and exchange ideas with industry colleagues in a safe, non-competitive environment. Bring your thoughts on the installation and service approaches that work for you – and a notebook to record the good ideas we generate together.