Over the past few years, most independent retailers have cut their expenses to the bone. Plus, the shift in advertising from traditional media (newspaper, radio, & TV) to electronic media (Internet, e-mail) poses challenges for folks that don’t consider themselves very computer literate. How do “Mom & Pop” proprietors compete in a tech-savvy market, with little or no budget for advertising? Social Media can be the first step towards re-shaping your marketing plan, at low cost and with big returns. This presentation may open your eyes to new possibilities, especially as it appears the economy in general has taken an upturn.