You may think of the Star Wars universe as long ago and far away – but only if you don’t know that Disney bought the rights and has a new film in production. This unique Expo session, appropriate for anyone attempting to build a business, will present powerful marketing and branding lessons inspired by the content of Star Wars. Ted Topping, consultant and author of Start and Run a Retail Business, reveals a flair for entertainment as he revisits the first trilogy and finds that – as Yoda says – much to learn there is. Who says you can’t have fun earning CEUs?