This seminar will explore all forms of advertising media including newspaper, magazines, radio, TV, direct mail, and the Internet. The strengths and weaknesses of these areas will be highlighted along with basic “how tos” that make advertising affordable and create an image larger than life with a limited budget.

Participants will learn:
• To advertise in newspapers, magazines, radio, TV, and direct mail with little or no money
• Which advertising vehicle will bring your store the best results
• The 10 basic “how tos” that make advertising affordable
• The role that the Internet plays in the entire process and what you have to do to make e-commerce work for you.