How well do you know your customer? Do you know why your customers buy and what makes them more likely to buy from you versus online or the ‘big box’ stores? Are you falling into the retail sales trap of using language in your marketing that attracts low end prospects that will shop on price, try to make apples/oranges comparisons or try to commoditize your products? Using data driven targeting to drive a 1:1 message that is relevant to that prospect, combined with a choreographed follow up system, will significantly increase your revenue, profit margins, close ratios and marketing return on investment. This course will explain how to proactively find the right customer that you can deliver the right message to at the right time. This course will also dive into maximizing additional opportunities from current clients, cross marketing your different seasonal product lines and generating quality referrals.