The first of a two part sales class designed to help the participant better understand the sales process. Many “NEW” sales classes are quite frankly like putting lipstick on a pig and in the process they forget what’s important! I have taken bits and pieces from every industry that I have been associated with in the last 50 years and organized it into a class teaching the guidelines every sales person needs to understand and practice. Most industries spend too much time focusing on technical data and often lose track of their primary objective, which is to sell something! It breaks the sales process down into four separate yet extremely important steps and teaches the sales person how to recognize if and when each step has been accomplished.