The success of any business is dependent on a company’s ability to attract new business and maximize the business for existing accounts. What are the best methods and techniques to attract, retain, and upsell accounts? How do you market, advertise, and sell in today’s highly competitive marketplace without competing on price? This interactive program will have you look at your marketing and advertising in a different way. Participants will learn: How to sell solutions, not price The keys to marketing that will make your advertising stand out without spending a lot of money To understand the power of non- manipulative selling The role that the Internet plays in the entire process and what you have to do to make e-commerce work for you.