This interactive selling and service workshop will benefit anyone who works directly with the end-user customer. Consultant and author Ted Topping builds on the “connect, understand and satisfy” approach that has been recommended for years – but does it with a fresh approach and convincing arguments. This session provides specific skills that will help participants sell effectively by giving customers what they want, both in the showroom and when ultimately using the product. Ted also examines the crucial “service” mentality that makes “closing” a natural outcome of serving customers.