Are you being social? We will explore this very important channel of communication between you and your customers. Think you’re doing it right? Wonder what the big guys are doing with it? Do you have a stated strategy? Are your employees on board? With over half the businesses in the US planning to make major promotional dollar shifts into this tool, shouldn’t the smaller businesses be even more flexible and creative? One thing’s for sure – just since you started reading this, the social networking environment has changed again. This session will have you rethinking your entire marketing effort.