Why should I buy from you? Twenty-seven other stores in town plus hundreds more online offer what they say is the same thing you sell…even the same brands…some at a lower price. What makes you so special? In this session, we’ll take a hard look at each step in the business-building process. You’ll learn how to position your store versus the other options they might consider, both local and online. Start getting the return on investment you deserve from your marketing budget and sales activities – plan your day around this program. Takeaways: 1.) Larry’s Brand Ladder, the step by step planning tool for your sales and marketing… 2.) The Four Market Positions – where you and each of your competitors stand, and how to use that knowledge to stand out in your market… 3.) Differentiation strategies to help you stand out from the crowd of competitors.