Consumers are a fickle bunch and can be a stumbling block for retailers. Customers….. loyal customers…..repeat customers…..are the foundation to a successful business. Learn how to turn that consumer into the customer you want instead of a wandering consumer. In this seminar, our marketing expert will share the decision-making process that consumers go through before calling or coming into your business and the three key elements any business must have in place to attract and keep customers for a lifetime.

What participants will learn:
• The single function of advertising……you might be surprised
• Why advertising is not an entity in itself that can be tested on its own
• What counteracting forces are working every day to keep business from coming in the door
• Why word of mouth can do more harm than good.