A website should be one of the most powerful tools in a company’s marketing mix. But a company has to know what to do and how to do it. In this dynamic session, small business expert Bob Negen will demonstrate how to turn technology into a terrific business building tool. You’ll learn: – How to become a trusted resource for all customers – How to use e-mail marketing to dramatically increase customer loyalty – How to catch customer attention and bring them directly to your store.